Some of the major corporations leading the green computing initiative are the same major players in other computing venues: IBM, HP, and Dell. Other major corporations who are going green as a way to save money on power consumption include most Wall Street firms (since they use a tremendous amount of power in their data centres), banks like Wells Fargo, and Amazon.com.
“IT management isn't the first place you would start looking for environmental activists. But in 2006, the people in charge of buying and deploying computer technology found the concept of green computing extra compelling. Analysts say the main reason is cost, energy and space savings; if it's also good for the environment, that's icing on the cake. "Even if a customer is not looking at IT purchasing from an environmental-impact perspective, things like power management and energy efficiency are now a TCO [total cost of ownership] and infrastructure issue," John Frey, manager of corporate environmental strategies at HP, told internetnews.com.
The way things are going, Gartner predicts that by 2008, 50 percent of current datacenters will have insufficient power and cooling capacity to meet the demands of high-density equipment. "With the advent of high-density computer equipment such as blade servers, many datacenters have maxed out their power and cooling capacity," said Michael A. Bell, research vice president for Gartner. "It's now possible to pack racks with equipment requiring 30,000 watts per rack or more in a connected load. This compares to only 2,000 to 3,000 watts per rack a few years ago." And energy costs are rising. HP engineering research estimates that for every dollar spent on information technology, a company can expect to spend the same or more to power and cool it. As companies add more performance, they can expect those costs to continue rising. (Internetnews.com, Greener Systems an Unstoppable Trend, David Needle, December 27, 2006)
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